The Mall

MUSIC PRODUCTION | VIDEO PRODUCTION | VIDEO EDITING

PERSONAL PROJECT: Fantazmz

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"Wish that I could help it, but I’m helpless standing petrified. Otherwise, I’d make the first move. In the latest style with a smile painted on my mouth. Can I be real? A hollowness is filling me."

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The Mall is the first single I released from my electronic project, Fantazmz.  The concept and lyrics for the song were developed in collaboration with a New York writer for theater and screen, Ross Wade. Upon first listen, The Mall sounds like a simple pop song. The perspective is of someone working a dead-end job in retail with a crush on a fellow employee. This ties in with vaporwave hallmarks of consumerism and young love nostalgia. Both themes fit with the 80s driven, Neo Wave melody that runs throughout the track.
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The music video informs the audience what the song is about; A department store mannequin arranged to face another. “He” loves the other figure but is unable to move or express his feelings. The other figure isn’t facing him and doesn’t even know he exists. The double entendres used throughout the chorus sound poetic when applied to the former interpretation but literal in the latter.